Audiense Demand Index for industries

Index values are normalized to 0-100 scale based on Search, Traffic and Social across all categories and time periods.

Audiense Demand Index by Industry Category

Normalized Audiense Index by industry from April 2022 to March 2025

Industry

Electronics & Appliance
=
Clothing & Accessories
=
Food Services
=
Retail Finance
=
Health & Personal Care
=
Food & Beverage
=
Sporting Goods
=
Furniture & Home
=

Industry Demand Analysis

Comparative search interest across major retail categories

Electronics & Appliance

5 brands

Audiense Index:

11

Peak Index:

Nov 2022

Brands:

Apple
Dell
Nintendo
Samsung
Sony

Food & Beverage

4 brands

Audiense Index:

6

Peak Index:

Dec 2024

Brands:

Aldi
Amazon
Target
Walmart

Clothing & Accessories

7 brands

Audiense Index:

5

Peak Index:

seasonal & holidays

Brands:

Adidas
Forever 21
Gap
H&M
Nike
Uniqlo
Zara

Food Services

5 brands

Audiense Index:

6

Peak Index:

seasonal & holidays

Brands:

McDonald's
Starbucks
Chipotle
Domino's
Subway

Retail Finance

4 brands

Audiense Index:

5

Peak Index:

Jun 2022

Brands:

Visa
Mastercard
American Express
PayPal

Health & Personal Care

5 brands

Audiense Index:

5

Peak Index:

Jun 2022

Brands:

CVS
Walgreens
Sephora
Ulta
Bath & Body Works

Sporting Goods

4 brands

Audiense Index:

=
3

Peak Index:

May 2022

Brands:

Nike
Adidas
Dick's Sporting Goods
REI

Furniture & Home

4 brands

Audiense Index:

=
2

Peak Index:

May 2022

Brands:

IKEA
Wayfair
Ashley HomeStore
Crate & Barrel
i

Methodology Note

Index values are normalized to 0-100 scale based on Search, Traffic and Social across all categories and time periods.

Data analysis illustration

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